Document Type : Promotional
Authors
1 Graduated Master of Visual Communication from Islamic Azad University, Tehran West Branch
2 Associate professor at Alzahra University
Abstract
One of the most significant social facts in the modern society is "Education" and transmission the social concepts and values to the next generations, so that the future of society would be guaranteed due to the formation of these values in society. One of the training methods is environmental graphic art which could be used along with or for the purpose of transferring message, creating culture, advertising, leading and guiding, entertainment, quality promotion of urban environment, and maybe other cases. By this approach, many societies like Iran have moved toward using the environmental graphic design for martyrs monument to teach the future generations. Hence, in this study, it has been tried to investigate the pathology of environmental graphic design of martyrs' monument of universities all over the city of Tehran, and it has overviewed, the true instructions, the ways of peripheral communication of addressee, subtilizing the environmental, leading and guiding according to its principle. This research investigates environmental graphic properties of martyr's monument using analytical and descriptive method. It sounds that due to the important of martyr apostolate and plans, costs and outputs, from the aspect of the principle of environmental graphic design the used elements and symbols, the principles of detection, equality and others related subjects in accordance with the concept and position of martyr and martyrdom have not been observed.
Keywords
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