Document Type : Research/Original/Regular Article
Author
PhD in Strategic Cultural Management, Faculty of Strategic Management, National Defense University, Tehran, Iran (corresponding author).
Abstract
The transmission of the culture and values of the Sacred Defense to the younger generation is one of the most important cultural concerns of the country. The aim of this study is to identify the patterns, strategies, and challenges of strategic management in transferring this culture within the framework of Pierre Bourdieu’s theory of cultural reproduction. The significance of the issue lies in the fact that, with the passage of time and the decline of the generation of direct witnesses, the risk of forgetting or distorting these values increases. Therefore, the reproduction of the cultural capital of the Sacred Defense in new social and media fields is essential for preserving national identity and social cohesion.
The methodology of the research was qualitative and based on grounded theory. Data were collected through in-depth interviews with experts and analyzed using open, axial, and selective coding. To ensure validity, triangulation of data and expert review were applied. Findings showed that causal conditions include “declining generational attachment” and “shifts in media paradigms”; contextual conditions are reflected in “institutional fragmentation” and “resource limitations”; and intervening conditions operate at two levels: facilitators (leadership emphasis, grassroots activities) and inhibitors (historical distortion, psychological warfare). The core phenomenon is “strategic management of intergenerational transmission of the Sacred Defense culture,” pursued through three main strategies: “system integration,” “narrative renewal in innovative formats,” and “empowerment of young narrators.” Outcomes are observed at three levels: identity, soft security, and international.
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